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The British Are Coming! The British Are Coming! Sort of…

Boots tries to gain a stronger foothold in the U.S.

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By: TOM BRANNA

Editor

It may have lost the first battle, but Alliance Boots, the British retailer, will fight on. Six years ago, the company exported several of its beauty lines to the U.S. via partnerships with Target and CVS Pharmacy. The deal with CVS ended earlier this year, but now Boots is planning to ramp up its activities in the U.S. For example, several Boots’ beauty brands, including No7, Botanics and Mediterranean, are sold on Drugstore.com and across the Target chain, where 300 doors are outfitted w...

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